The 30-day GEO playbook for home services

Home service operators ask one thing first: how fast does this work? Here is what the first 30 days look like when you stop hoping and start executing on a real GEO and SEO plan.

Days 1 to 7: foundation

Publish your first batch of service-area pages and city pages. Each city page should answer the practical questions a homeowner in that city actually asks. Add llms.txt to your site so AI crawlers can find a structured summary of who you are and what you do. Set up your Google Business Profile if you have not already.

Days 8 to 14: backlinks start landing

Industry-specific backlink networks are most effective for home services because the vertical has the highest link density of any local service industry. Aim for placements on home improvement publications, regional service directories, and niche trade sites.

Days 15 to 21: Reddit and FAQ articles

Subreddits like r/homeowners, r/HVAC, and r/Plumbing are gold mines. Threads from prospects asking for service recommendations rank on Google's first page within hours and stay there for years. One thoughtful comment with appropriate disclaimers earns inbound traffic indefinitely.

Days 22 to 30: measurement and iteration

Run your first AI visibility report. Did ChatGPT, Claude, or Perplexity name your business in any prompts? If not, look at the citations they did surface and figure out the gap. The pattern is usually clear: more authoritative content on the topic plus more citations from sources the AI trusts.

This is the playbook Stellor runs on autopilot for HVAC, plumbing, roofing, and electrical operators. Set the inputs once, watch the rankings move.

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