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Everything you need to know

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Getting started

What exactly do I get with Stellor?
A complete done for you growth system: 30 SEO + GEO articles published to your site every month, a 4,000 site backlink network sending authority signals to your domain, weekly technical audits for both Google and AI crawlers, daily Reddit conversation opportunities for your team, and weekly visibility reports across ChatGPT, Claude, Perplexity, and Gemini.
How fast can I get started?
About 15 minutes. Tell us your business name, your website URL, your industry, and the services or topics you want to be found for. Our system handles the rest. First articles ship the same day.
Do I need to write anything myself?
No. The whole system runs on autopilot. You can review and edit any article before it publishes if you want, but most of our customers let it run completely hands off.
What is the free trial?
Three days free. We set everything up, ship your first articles, and run your first AI visibility report. If you are not impressed by day three, cancel and never get charged. No credit card required to start.
Can I cancel anytime?
Yes. No contracts, no annual commitments. Cancel from your dashboard with one click. Keep all the content we have published for you.
Do I keep the content if I cancel?
Yes. Every article we publish is yours forever. Backlinks stay live. The Reddit guidance is yours to keep. We don't claw anything back.
What if my website is on Wix, Squarespace, Shopify, or WordPress?
All supported. We work with every major website platform. Setup is the same regardless of what you are on.
Do you work with international businesses?
Yes. We are based in Toronto and work with businesses in Canada, the US, the UK, Australia, and most of Europe. Content is written in your local English variant.

How it works

What is GEO and how is it different from SEO?
SEO gets you ranked in Google search results. GEO (Generative Engine Optimization) gets your business cited inside ChatGPT, Claude, Perplexity, and Gemini answers. The two work together. SEO drives clicks. GEO drives mentions inside AI conversations where buyers are increasingly making decisions.
How do you actually get my business cited by AI tools?
Three layers. First, we publish high authority content on your site that AI tools index. Second, we earn citations from sources AI tools trust most: Reddit, industry publications, and structured directories. Third, we add llms.txt and schema markup so AI crawlers can verify who you are, what you do, and where you operate.
What kind of articles do you publish?
A mix of service pages, location pages, comparison articles, how to guides, and industry FAQs. Each is matched to specific search queries and AI prompts your buyers are using. Everything is grounded in your actual services and locations.
What is the 4,000 site backlink network?
A curated network of authoritative industry publications, business directories, and content sites we use to send authority signals to your domain. Each link is contextual and relevant to your industry. No PBNs, no link farms.
Why is Reddit such a big focus?
Because AI tools cite Reddit threads more than almost any other source for service recommendations. If your firm is never mentioned in relevant Reddit conversations, you do not exist in AI answers. We surface daily Reddit threads where you can ethically participate to earn long term inbound.
What are the weekly technical audits?
Every week we scan your site for issues that block both Google ranking and AI crawler comprehension: missing schema, slow page loads, broken internal links, missing llms.txt, weak title tags, and more. We fix what we can automatically and flag what needs your attention.
How do you measure AI visibility?
We run weekly tracking across ChatGPT, Claude, Perplexity, and Gemini using prompts your buyers actually use. Your dashboard shows whether you are cited, which competitors get mentioned more often, and which content earned the citations.
Will Google penalize me for AI generated content?
No, as long as the content is high quality, useful, and on topic for your audience. Google's stated policy is to reward helpful content regardless of how it was created. Our content meets Google's helpful content criteria.
Do you work on my Google Business Profile too?
We give you a checklist of optimizations for your Google Business Profile and review it as part of onboarding. Active management of GBP is on our roadmap but not yet included in standard plans.

Results and timeline

How long until I see results?
First articles publish within 24 hours of signup. AI citation appearances typically begin around weeks 4 to 8 as content gets indexed and backlinks land. Meaningful organic traffic lift usually shows by months 3 to 4. Best results compound between months 6 and 12.
What counts as a meaningful result?
Three things. First, your business getting cited by name in ChatGPT, Claude, Perplexity, or Gemini answers. Second, increased organic traffic from Google to your published articles. Third, more inbound leads attributing first touch to those articles or AI mentions.
What if I do not see results?
If you do not see meaningful AI visibility movement by month 4, we will diagnose what is blocking it and adjust the content strategy at no extra cost. Our typical issues at that stage are niche specificity or competitor density. We have playbooks for both.
How do you report on progress?
A weekly visibility report sent to your email plus an always on dashboard. The report shows AI mentions captured this week, new backlinks earned, articles published, organic traffic growth, and competitor benchmarks.
Will my Google rankings improve too?
Yes. The same content and backlinks that earn AI citations also drive traditional Google rankings. Most customers see SEO and GEO results in parallel.
Can you guarantee specific rankings?
No, and avoid anyone who does. Search and AI rankings depend on factors outside any provider's control. What we guarantee is consistent execution: 30 articles a month, weekly audits, daily Reddit opportunities, and weekly tracking.
What is a typical traffic uplift?
Conservatively, businesses publishing at our cadence with our backlink network see 2x to 3x organic traffic by month 12. Industries vary. Try our ROI calculator for an industry specific estimate.
How long until I rank for a specific keyword?
Highly competitive commercial keywords can take 6 to 12 months. Long tail keywords (specific questions, location modifiers, niche services) often rank within 4 to 8 weeks. Our content strategy targets the long tail first because that is where AI tools draw most citations from.

Industry specific

Do you work with my industry?
Probably yes. We work with home services, professional services, healthcare, legal, real estate, B2B SaaS under $10M ARR, boutique hotels, and AEC consulting firms. If your industry is not listed, ask us. We have optimized for niche verticals successfully.
Are you compliant for healthcare and legal industries?
Yes. We follow HIPAA aligned content practices for healthcare clients (no PHI in content, no specific patient cases without consent). For legal, we follow attorney advertising rules including required disclaimers, no client testimonials without permission, and no specific case outcomes used as guarantees.
Do you handle multi location businesses?
Yes. We build dedicated location pages for every market you serve and ensure local schema markup is correctly applied to each. AI tools weight location specific content heavily for local recommendations.
What about franchise businesses?
We work with franchisees at the location level (one franchise location at a time) but not yet with corporate franchisor accounts that need to coordinate dozens of locations. Reach out and we will see if it is a fit.
I am in real estate. Will you write about specific properties?
No. We focus on neighbourhood content, buying and selling guides, market trend articles, and agent expertise content. Property listings move too fast and have IDX feed considerations that are not a fit for content marketing.
My industry is highly regulated. Can I review content before it goes live?
Yes. We offer a review before publish workflow for regulated industries (legal, healthcare, financial advisory, accounting). You will see each article in draft and can approve, edit, or reject before it ships.
Do you work in languages other than English?
Currently we publish in English (US, UK, Canadian, Australian variants). French Canadian and Spanish are on our roadmap.
My competitors are huge. Can I really compete?
For local service businesses, yes. AI tools heavily weight local relevance, and the larger competitors often have generic national content rather than localized authority. The 30 articles per month focused on your service area is exactly what beats them.

Technical

How does Stellor publish to my website?
We connect to your CMS via API or direct integration. Native integrations for WordPress, Webflow, Shopify, Wix, Squarespace, Ghost, and HubSpot. For other platforms we use a manual review queue or a CMS plugin.
Will Stellor slow down my website?
No. We publish standard text based articles, optimized for performance. Our weekly audits actually flag and help fix existing speed issues that may be slowing your site already.
What is llms.txt and why does it matter?
It is the new robots.txt for AI crawlers. A structured summary of your business that AI tools like ChatGPT and Claude can read to understand who you are, what you do, and where you operate. We add it automatically.
Do you add schema markup?
Yes. LocalBusiness schema, Service schema, FAQPage schema, Article schema, and any other types relevant to your industry. This helps both Google and AI crawlers extract structured data from your site.
Will you change the design of my site?
No. We publish into your existing site using your existing design templates. Your brand stays consistent. We don't touch your homepage or visual design.
Can I export my content if I cancel?
Yes. All published content is in your CMS. If you ever want to migrate, your articles come with you. We also provide a CSV export of every article we have published with metadata.
Do I get access to a dashboard?
Yes. Live dashboard with AI visibility tracking, content publishing status, backlinks earned, organic traffic trends, and Reddit opportunity feed.
Is my data secure?
Yes. We use industry standard encryption, SOC 2 aligned practices, and never sell or share your data. Read our privacy policy for full details.
Do you offer an API?
Yes, on higher tier plans. Pull your visibility data, publishing queue, and reports into your own analytics stack via REST API.

Billing and plans

How much does Stellor cost?
Plans start at $199 per month. Custom plans up to $1,000 per month based on your scale and goals. We size your plan based on industry competitiveness, number of locations, and growth targets. Try the ROI calculator to see what your investment returns look like.
Is there a free trial?
Yes. Three days free. No credit card required to start. We set everything up, ship your first articles, and run your first AI visibility report. Cancel anytime in those three days at no charge.
How am I billed?
Monthly subscription billed to your card on file. Annual prepay options offer a 15 percent discount. Invoices are emailed automatically.
Can I pause my plan?
Yes. Pause any time for up to 90 days. Your published content stays live, your AI tracking pauses, and billing pauses. Resume with one click.
What is your refund policy?
Cancel anytime in the three day free trial at no charge. After your first paid month, refunds are reviewed case by case based on platform usage. Annual prepay is refundable on a prorated basis less a 10 percent admin fee.
Can I change plans?
Yes. Upgrade or downgrade anytime from your dashboard. Changes take effect at the start of your next billing cycle. Upgrading mid cycle is prorated.
Do you offer agency or reseller pricing?
Yes. We have a partner program for agencies managing 5 or more client accounts. Volume discounts and white label dashboard options available. Email us for details.
What happens to my content if I cancel?
Every article we have published is yours forever. Backlinks stay live. Your llms.txt and schema markup stays in place. We do not claw anything back. You keep all the SEO and AI visibility you have built.
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Talk to the Stellor team

Real humans, fast replies. We will look at your business, run a quick AI visibility check, and tell you exactly how Stellor would work for you.