Getting started
What exactly do I get with Stellor?
A complete done for you growth system: 30 SEO + GEO articles published to your site every month, a 4,000 site backlink network sending authority signals to your domain, weekly technical audits for both Google and AI crawlers, daily Reddit conversation opportunities for your team, and weekly visibility reports across ChatGPT, Claude, Perplexity, and Gemini.
How fast can I get started?
About 15 minutes. Tell us your business name, your website URL, your industry, and the services or topics you want to be found for. Our system handles the rest. First articles ship the same day.
Do I need to write anything myself?
No. The whole system runs on autopilot. You can review and edit any article before it publishes if you want, but most of our customers let it run completely hands off.
What is the free trial?
Three days free. We set everything up, ship your first articles, and run your first AI visibility report. If you are not impressed by day three, cancel and never get charged. No credit card required to start.
Can I cancel anytime?
Yes. No contracts, no annual commitments. Cancel from your dashboard with one click. Keep all the content we have published for you.
Do I keep the content if I cancel?
Yes. Every article we publish is yours forever. Backlinks stay live. The Reddit guidance is yours to keep. We don't claw anything back.
What if my website is on Wix, Squarespace, Shopify, or WordPress?
All supported. We work with every major website platform. Setup is the same regardless of what you are on.
Do you work with international businesses?
Yes. We are based in Toronto and work with businesses in Canada, the US, the UK, Australia, and most of Europe. Content is written in your local English variant.
How it works
What is GEO and how is it different from SEO?
SEO gets you ranked in Google search results. GEO (Generative Engine Optimization) gets your business cited inside ChatGPT, Claude, Perplexity, and Gemini answers. The two work together. SEO drives clicks. GEO drives mentions inside AI conversations where buyers are increasingly making decisions.
How do you actually get my business cited by AI tools?
Three layers. First, we publish high authority content on your site that AI tools index. Second, we earn citations from sources AI tools trust most: Reddit, industry publications, and structured directories. Third, we add llms.txt and schema markup so AI crawlers can verify who you are, what you do, and where you operate.
What kind of articles do you publish?
A mix of service pages, location pages, comparison articles, how to guides, and industry FAQs. Each is matched to specific search queries and AI prompts your buyers are using. Everything is grounded in your actual services and locations.
What is the 4,000 site backlink network?
A curated network of authoritative industry publications, business directories, and content sites we use to send authority signals to your domain. Each link is contextual and relevant to your industry. No PBNs, no link farms.
Why is Reddit such a big focus?
Because AI tools cite Reddit threads more than almost any other source for service recommendations. If your firm is never mentioned in relevant Reddit conversations, you do not exist in AI answers. We surface daily Reddit threads where you can ethically participate to earn long term inbound.
What are the weekly technical audits?
Every week we scan your site for issues that block both Google ranking and AI crawler comprehension: missing schema, slow page loads, broken internal links, missing llms.txt, weak title tags, and more. We fix what we can automatically and flag what needs your attention.
How do you measure AI visibility?
We run weekly tracking across ChatGPT, Claude, Perplexity, and Gemini using prompts your buyers actually use. Your dashboard shows whether you are cited, which competitors get mentioned more often, and which content earned the citations.
Will Google penalize me for AI generated content?
No, as long as the content is high quality, useful, and on topic for your audience. Google's stated policy is to reward helpful content regardless of how it was created. Our content meets Google's helpful content criteria.
Do you work on my Google Business Profile too?
We give you a checklist of optimizations for your Google Business Profile and review it as part of onboarding. Active management of GBP is on our roadmap but not yet included in standard plans.
Results and timeline
How long until I see results?
First articles publish within 24 hours of signup. AI citation appearances typically begin around weeks 4 to 8 as content gets indexed and backlinks land. Meaningful organic traffic lift usually shows by months 3 to 4. Best results compound between months 6 and 12.
What counts as a meaningful result?
Three things. First, your business getting cited by name in ChatGPT, Claude, Perplexity, or Gemini answers. Second, increased organic traffic from Google to your published articles. Third, more inbound leads attributing first touch to those articles or AI mentions.
What if I do not see results?
If you do not see meaningful AI visibility movement by month 4, we will diagnose what is blocking it and adjust the content strategy at no extra cost. Our typical issues at that stage are niche specificity or competitor density. We have playbooks for both.
How do you report on progress?
A weekly visibility report sent to your email plus an always on dashboard. The report shows AI mentions captured this week, new backlinks earned, articles published, organic traffic growth, and competitor benchmarks.
Will my Google rankings improve too?
Yes. The same content and backlinks that earn AI citations also drive traditional Google rankings. Most customers see SEO and GEO results in parallel.
Can you guarantee specific rankings?
No, and avoid anyone who does. Search and AI rankings depend on factors outside any provider's control. What we guarantee is consistent execution: 30 articles a month, weekly audits, daily Reddit opportunities, and weekly tracking.
What is a typical traffic uplift?
Conservatively, businesses publishing at our cadence with our backlink network see 2x to 3x organic traffic by month 12. Industries vary. Try our ROI calculator for an industry specific estimate.
How long until I rank for a specific keyword?
Highly competitive commercial keywords can take 6 to 12 months. Long tail keywords (specific questions, location modifiers, niche services) often rank within 4 to 8 weeks. Our content strategy targets the long tail first because that is where AI tools draw most citations from.