For law firms

Get found by clients researching legal counsel now.

Personal injury, family law, business law, and specialty practice firms — Stellor brings law firms to the top of Google AND into ChatGPT, Claude, Perplexity, and Gemini recommendations. One subscription replaces five tools.

3-day free trial · 15-minute setup · cancel anytime

1
Practice content

30 articles a month

Practice area pages, case studies, FAQ articles, jurisdiction-specific guides. Authority content that converts.

2
Backlinks

4,000-site network

Legal directories, bar associations, niche legal publications. Authority signals for both Google and AI tools.

3
Audits

Weekly technical scans

Legal-specific schema, attorney profiles, structured firm data, llms.txt — all configured for law firm visibility.

4
Reddit

Daily opportunities

r/legaladvice, r/personalinjury, r/divorce, jurisdiction-specific subs where prospects ask for counsel.

The Moat

LLM visibility tracking

See who AI tools cite when prospects ask "best [practice area] lawyer" or "do I need an attorney for [situation]."

The reality for law firm partners

When prospects research attorneys, AI tells them who to call. Most firms aren't on the list.

01

Prospects research attorneys via AI before calling.

"Best personal injury lawyer near me," "do I need an attorney for [situation]" — prospects ask AI tools first. If your firm isn't named, the consultation goes elsewhere.

02

Generic firm websites don't rank for nuanced legal queries.

"Personal injury lawyer" gets you nowhere. "Personal injury lawyer for trucking accidents in [state]" wins. Firms that publish 30 niche articles a month dominate; the rest disappear.

03

Your competition publishes daily.

Boutique firms ranking for high-value cases publish 30+ pieces a month. Without a content engine, your firm is invisible to the prospects who matter most.

Why this works for law firms

Four bets that compound for law firms.

01

Prospects ask AI tools for legal counsel.

Before calling, prospects ask ChatGPT "do I need a lawyer for [situation]" and "best [practice area] attorney near me." If AI doesn't recommend your firm, you lose the consultation.

02

Niche practice authority drives high-value cases.

"Personal injury lawyer for trucking accidents" beats "personal injury lawyer" every time. Stellor produces niche-specific content at scale, positioning your firm as the obvious specialist.

03

Backlinks from legal publications carry weight.

Stellor's network includes legal directories, bar associations, and niche legal publications. Each backlink signals authority to Google AND AI tools.

04

Reddit drives high-intent legal research.

r/legaladvice, r/personalinjury, r/divorce — prospects describe situations and ask for counsel daily. One thoughtful comment with appropriate disclaimers earns inbound for years.

Your first 30 days

From signup to qualified consultations in a month.

First articles ship day one. First backlinks land days 12-15. Practice authority compounds by day 30.

1

Day 0

15-minute setup.

Define practice areas, jurisdictions, target client. Stellor builds your content brief.

2

Day 1

First articles ship.

Practice area pages and FAQ articles drafted within hours. Approve or auto-publish.

3

Day 3

First audit lands.

Legal-specific schema, attorney profiles, llms.txt all configured for law firm visibility.

4

Day 7

Reddit replies start.

Legal subreddits surface threads daily. Pre-drafted replies with appropriate disclaimers.

5

Day 30

First visibility report.

30 articles published. Backlinks compounding. AI citation report shows your presence.

FAQ for law firms

Questions partners ask before signing up.

Will the content meet legal advertising rules?

Stellor produces educational legal content with appropriate disclaimers — not legal advice. Drafts include standard "this is not legal advice, consult an attorney" framing for prospect-facing content. You review every piece before publishing and have full control of compliance.

Can it handle multiple practice areas?

Yes. Define each practice area during setup. Stellor produces content for all of them in proportion to your priorities. Schema and structured data tag each piece appropriately so AI tools and Google understand your firm's specialties.

Will the Reddit replies cause bar issues?

Stellor's Reddit module includes appropriate disclaimers and never offers legal advice on specific cases — it offers general information and directs prospects to consult an attorney. You approve every reply before posting.

Do I need to write any content myself?

No. Stellor handles everything. Reddit module needs about 5 minutes a day from you for authentic engagement (or use Autopilot mode).

Can I cancel anytime?

Yes. Settings, Billing, Cancel. All articles you paid for stay yours forever.

Start free

Stop losing cases to AI search.

Three days free. Set up in 15 minutes. First articles ship the same day. No charge until day four.

Talk directly to Cole · cole@stellor.ai · 416.258.3374